Wannaplan?
Bounty Hunter
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All in the name of dioxin, in mid-Michigan, there is a battle of wits between the Midland-based Dow Chemical Company, the Michigan Department of Environmental Quality, and residents who live along the Tittabawassee River and in the City of Midland. I did a Google search this morning on "Tittabawassee" and found some interesting search results. Try it yourself. What's worth noting are the ads that show up on the right-hand side of the results page.
The first one is an ad for www [dot] dowmidmichigan.com, which is "Dow's Community Update" and says it aims to keep residents informed about the dioxin/furan situation. If you click the link, it redirects you to www [dot] dow.com/facilities/namerica/michigan.
The second ad is for the "Tittabawassee River Watch" at www [dot] trwnews.net. These folks are local activists who work to inform the public about dioxin exposure along the Tittabawassee River.
The third ad is for "Stueve Helder Siegel LLP" at www [dot] litigation-results.com and says, "Class action filed against Dow for Tittabawassee dioxin contamination."
Wow! Google has it all stacked out in front of you - the good guys, the bad guys, and the ambulance chasers! Drama!
What is surprising about all this is that I did a Google search last week for "Tittabawassee" and the only ad to show up was the Tittabawassee River Watch group. Seems like Dow was a little bit behind on the internet activism curve, but the giant company learns quick, huh?
What other Google battle of wits have you witnessed? And yes, I am familiar with the "miserable failure" search hijack for the White House. This one is different - these folks are paying Google to get their ideas out there.
The first one is an ad for www [dot] dowmidmichigan.com, which is "Dow's Community Update" and says it aims to keep residents informed about the dioxin/furan situation. If you click the link, it redirects you to www [dot] dow.com/facilities/namerica/michigan.
The second ad is for the "Tittabawassee River Watch" at www [dot] trwnews.net. These folks are local activists who work to inform the public about dioxin exposure along the Tittabawassee River.
The third ad is for "Stueve Helder Siegel LLP" at www [dot] litigation-results.com and says, "Class action filed against Dow for Tittabawassee dioxin contamination."
Wow! Google has it all stacked out in front of you - the good guys, the bad guys, and the ambulance chasers! Drama!
What is surprising about all this is that I did a Google search last week for "Tittabawassee" and the only ad to show up was the Tittabawassee River Watch group. Seems like Dow was a little bit behind on the internet activism curve, but the giant company learns quick, huh?
What other Google battle of wits have you witnessed? And yes, I am familiar with the "miserable failure" search hijack for the White House. This one is different - these folks are paying Google to get their ideas out there.