Geez. What's wrong with me. I agree with El Guapo! Except that Gangsta Rap (not all rap) is probably MORE destructive than any ad campaign targeted to hipsters.
It might amuse you, EG, to know that FRENCH gangtsa rap (from the suburban projects-the "Grandes Ensembles) is even more offensive, misogynistic, and violent.
I hate gangsta rap. I hate most contrived commercial youth culture though (being 40 decrepit years old), so... And, the music I listen to a lot isn't known for socially redeeming value (although some of the lyrics are quite interesting and intense).
Still, just an amazingly offensive piece of marketing. Since I am not interested in wearing thick, scratchy flannel or buying rough, primitive white good, Urban Outfitters was never on my list of stores anyway, but...