The article by Chris Fiscelli "It's not about sprawl" got it all wrong, which is not unusual for the unReason crowd. His statement that "distaste for modern America and the lifestyle choices we make freely" reveals a fundamental lie that pro-sprawl, pro-auto advocates make. Americans are not making housing and transportation decisions in a free market offering true alternatives to automobile-dependent sprawl living. There is a powerful sprawl industry and sprawl lobby that for decades have been controlling most levels of government to maintain land use and development requirements that keep true alternatives to sprawl out of the market. When consumers are given real choices many of them choose something other than sprawl; that does not mean, however, not choosing suburbia. Many courageous developers are building smart growth or New Urbanism communities in suburbia that are mixed-use and not so automobile-dependent. The problem is not suburbia, it is suburban sprawl that is gobbling up our land, environment, and culture. And sprawl kills people and much more. The smart growth movement must be careful not to give impressions that it is only addressing urban infill projects. Alternatives to sprawl must be offered in suburban locations.