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You are where you live

Dan

Dear Leader
Staff member
Moderator
Messages
17,440
Points
54
http://yawyl.claritas.com . A description from about.com reads:

In PRIZM, each ZIP Code is assigned one or several of sixty-two clusters, based on the shared socioeconomic characteristics of the area. The clusters each have snappy names and short one-line descriptions encompassing the key demographic for the cluster. These clusters "range" from #1 Blue Blood Estates (Elite, Super-Rich Families), the elite multi-millionaires at the top of the nation's economic hierarchy, to #62 Hard Scrabble (Older Families in Poor Isolated Areas), the poorest of the poor.
The "cluster" names are fairly interesting -- New Ecotopia," "Shotguns and Pickups," "Norma Raeville" and "Southside City."

I found a list of all 62 clusters at http://www.centrus.com/solutions/prizm.asp. I punched in my Zip code at http://yawyl.claritas.com, and the two top categories were "Kids and Cul De Sacs" and "Blue Chip Blues." The descriptions are:

05 Kids & Cul-de-Sacs Upscale Suburban Families
Close to "Executive Suites" and "Pools and Patios" on all affluence measures, Cluster 5 is ranked first of all 62 PRIZM clusters in married couples with children, and large, 4+ person families. Since "family" governs its lives and activities, "Kids and Cul-de-Sacs" is a noisy mix of bikes, dogs, carpools, and sports.
Affluent (10) Age Groups: 35-44, 45-54 Dominant White, High Asian

22 Blue-Chip Blues Upscale Blue-Collar Families
For twenty years, Cluster 22 was one of the largest PRIZM Clusters. Dual income, high school-educated parents headed large suburban families, and topped the blue-collar ladder. During these two decades, their kids grew up and left, and blue-collar employment declined sharply. A smaller core remains, centered in the Great Lakes region.
Middle (30) Age Groups: 35-44 , 45-54, 55-64 Dominant White
My subdivision in Ocoee, Florida is definitely "Blue Chip Blue" -- large-ish houses, with lots of pickup trucks parked in the driveways. About half of my neighbors are skilled tradespeople, general contractors, jobsite supervisors and the like. New subdivisions near me are filling up with step-up houses selling for above-average prices; it's mostly families with kids.

What about where you live? Do the results seem accurate?
 
Messages
3,690
Points
27
Our Albany Zip came up with:
04 Pools & Patios Established Empty Nesters
19 New Empty Nests
22 Blue Chip Blues
23 Upstarts and Senior
35 Sunset City Blues

Which is pretty accurate - our immediate neighborhood is retiree-s who have yet to move to Florida or a nursing home and the new very young families who are moving into the houses vacated by the original home builders (who HAVE moved to FL, or a nursing home.)

My hometown, however, in super rural upstate NY:
38 Middle America
44 Shotguns and Pickups
58 Blue Highways.

SO ACCURATE!

this is just such a cool site. Thanks Dan!
 

Chet

Cyburbian Emeritus
Messages
10,624
Points
33
Wow! This is general but accurate!

I reside on Milwaukee's near north side, and my zip code resulted in:

26 Gray Collars Aging Couples in Inner Suburbs
For almost two decades, we read about the decline of the Great Lakes industrial "Rust Belt". Decimated by foreign takeovers in the steel and automobile industries, the area lost a million jobs. Although most of the kids left, their highly skilled parents stayed, and are now benefiting from a major US industrial resurgence.
Middle (42) Age Groups: 55-64, 65+ Mixed Ethnic Diversity

29 Old Yankee Rows Empty-Nest, Middle-Class Families
"Magnet" neighborhoods for recent Asian and Latin American immigrants and centered in the Northeast, Cluster 29 is the most multi-lingual Cluster in U2. Although it's five affluence rungs below "Big City Blend", Cluster 29 has the same white/blue-collar job mix, and tends toward singles living in multi-unit rentals.
Middle (37) Age Groups: 25-34, 65+ Mixed Ethnic Diversity

30 Mid-City Mix African-American Singles & Families
Cluster 30 is in the seventh affluence decile, geographically-centered in the Northeast and Great Lakes regions. Similar to all U2's, Cluster 30 shows above-average ethnic diversity and a mix of white- and blue-collar employment. These neighborhoods are two-thirds black, who live in urban row-house fringes with high college enrollments.
Middle (46) Age Groups: Under 24, 25-34, 35-44 Dominant Black

45 Single City Blues Ethnically-Mixed Urban Singles
Cluster 45 is found in most Eastern megacities, in the new West, and is third in the most singles in America. Often found near urban universities, Cluster 45 hosts a fair number of students. With very few children, it's a mixture of races, transients, and night trades, and is best described as a "poor man's Bohemia."
Lower Middle (51) Age Groups: Under 24, 25-34, & 65+ Mixed, High Asian

47 Inner Cities Inner City, Solo-Parent Families
Concentrated in large Eastern cities and among America's poorest neighborhoods, Cluster 47 has twice the nation's unemployment; many residents are receiving public assistance. Eight out of ten households are African American and seven in ten households with children are single-parent families.
Poor (61) Age Groups: Under 24, 25-34, 35-44 Dominant Black

Tres' Cool!
 

planasaurus

Cyburbian
Messages
215
Points
9
Wow, this is pretty accurate, but it is so general it might describe anybody. Like the horoscopes

6 Urban Gold Coast
29 Old Yankee Rows
30 Mid-City Mix
31 Latino America
46 Hispanic Mix


32 Metro Singles
46 Difficult Times
41 Close-Knit Families
45 Struggling Metro Mix
36 Metro Mix
 

kms

Cyburbian
Messages
5,816
Points
30
I would say mostly accurate, but not up to date. We are outside of Pittsburgh, and it lists Blue Chip Blues, Gray Collar, Middle America, Smalltown Downtown and New Empty Nests. It does not reflect the newer, expensive housing plans, though.

I'm not sure that I want to "be where I live". ;)
 

Dan

Dear Leader
Staff member
Moderator
Messages
17,440
Points
54
Tranplanner said:
It doesn't do Canada...
Lemme' try some random postal code in, like, Mississauga ...

16. Donuts n' Hockey Night In Canada
23. Donuts n' Bollywood
29. Donuts n' The CBC
45. Donuts n' Brewer's Retail
65. Poutine n' Gaulioses


 

Tranplanner

maudit anglais
Messages
7,903
Points
34
Bollywood? What the hell is that? and btw, Gaulioses are French from France cigarettes. Try Du Maurier or Player's.
 

giff57

Corn Burning Fool
Staff member
Moderator
Messages
5,397
Points
32
Here's mine

16 Big Fish, Small Pond
37 New Homesteaders
52 Golden Ponds
55 Mines & Mills
56 Agri-Business

Seems pretty accurate. Interesting
 

NHPlanner

Forums Administrator & Gallery Moderator
Staff member
Moderator
Messages
9,868
Points
38
Where I work:

14 Country Squires
15 God's Country
17 Greenbelt Families
19 New Empty Nests
32 Middleburg Managers

Where I live:

14 Country Squires
16 Big Fish, Small Pond
37 New Homesteaders
52 Golden Ponds
53 Rural Industria


Not too far off from what I can tell. :)
 

Chet

Cyburbian Emeritus
Messages
10,624
Points
33
Anyone care to guess El Guapo's???

999 Inbreeding pyrotechnic hippies?
1045 Refrigerators on porches?
1046 Air Force Cadets Impregnating Locals?
1112 Stills in swamps?

C'mon El Guapo, we're drying to know....
 

el Guapo

Capitalist
Messages
5,985
Points
29
Ole'

Where I am from:
15 God's Country
32 Middleburg Managers
34 Starter Families
35 Sunset City Blues
37 New Homesteaders

What is missing from the above description is:
123 Uptight Mid-Level Army Officers in School
124 Federal Prison Families Awaiting Spousal Release
125 Guys I went to High School with that were supposed to be Golf Pros by now but are still driving the same piece of shit Camero they has back in 1981- Your Members Only jacket looks kind of pathetic now doesn't it Mr. Duran Duran.

Sorry, I guess that one touched a nerve.

Where I live now:
35 Sunset City Blues
39 Red, White & Blues - this fits my small block
48 Smalltown Downtown
49 Hometown Retired
50 Family Scramble

Where I want to live:
978 Guys Welding Crap to 4x4's
765 Waitin for the ATF to Encircle
345 Home for Wayward Girls
432 Eatin Sausage - Dying at 40
347 Stripmalls with pawn shops
167 Bassboatin' Bubbas on Ice!


Bollywood is the Asian Indian term for their version of Hollywod in Bombay. It also could mean an Indian immigrant neighborhood.

India produces more films than America yearly. Sadly, the Indian army always wins in these films, thus the Pakistani market is yet to be fully exploited.
 
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Dan

Dear Leader
Staff member
Moderator
Messages
17,440
Points
54
I'd post where I was from, but the neighborhood has changed so much from childhood, and I think the current "clusters" are a bit misleading -- 14215 includes the Snyder neighborhood in Amherst, which was (and still is, to the best of my knowledge), high end academia and somewhat old money. "Pools & Patios" and "Winner's Circle" would best describe them. I lived in Kensington, on the city side of the Buffalo/Amherst boundary. It used to be "Starter Families," "Blue Chip Blues" and "Hometown Retired." It still has "Hometown Retired," but the dominant groups are probably now "Inner Cities" and "Mid-City Mix." Just looking at the numbers alone doesn't reveal it, though -- that Zip covers a lot of people in a huge area.
 

Jen

Cyburbian
Messages
1,704
Points
24
41) Big Sky Families
44) Shotguns and pickups
55) Mines and Mills
58) Blue Highways
60) Back Country Folks

Yup that's Belding, no wonder we're still considered outsiders; eccentric bourgeois with no familial bloodlines to neither the Spartans nor Wolverines.
 

mike gurnee

Cyburbian
Messages
3,066
Points
30
not accurate to my town at all:
16 Big Fish Small Pond
37 New Homesteaders
39 Red White & Blues
55 Mines & Mills

totally missed the recent Hispanics that comprise 30-50% of the population
 

magmae

Member
Messages
14
Points
1
Present and past

Where I live now:
(Boston's Mission Hill neighborhood)
10 Bohemian Mix
27 Urban Achievers
30 Mid-City Mix
46 Hispanic Mix
47 Inner Cities

Where I'm from:
(Apex, NC)
14 Country Squires
15 God's Country
17 Greenbelt Families
19 New Empty Nests
54 Norma Rae-Ville
 

adaptor

Member
Messages
123
Points
6
Zipcode Demographics

My Zip comes up with the following:

21 Suburban Sprawl
23 Upstarts & Seniors
30 Mid-City Mix
45 Single City Blues
47 Inner Cities

Considering that I'm just outside downtown, Suburban Sprawl seems out of place, and so are the purchasing decisions that go with it. This may explain why I get some of the telemarketing calls I do. They obviously have us confused with someone else.

Claratis should consider the more descriptive:

666 black leather and bandanas
357 protected by S&W
99 big dogs and bad cars
911 covered in christmas lights
 

J Church

Member
Messages
13
Points
1
6 Urban Gold Coast
8 Young Literati
10 Bohemian Mix
27 Urban Achievers
45 Single City Blues

in other words:

68102745 Yuppies
 

Richi

Cyburbian
Messages
432
Points
13
The results of my searches were spotty. Att the clusters for my present home zip were right on target. Where I work (downtown Tallahassee 32301) was a near miss. Almost no one lives in the zip but it adjoins the FSU campus and the African American concentration is just south of this zip. Both clusters were represented in 32301's list.

I used to live out in the country in Crawfordville. Very few people there farm. They mostly drive to Tallahassee to work for the state. Or to work for firms that deal with the state. The growth down there has been very rapid over the lasr five years.

I noticed that several other posters found the info to be dated. Are we changing/moving around so much that Claritis can't keep up. If so, is this a bad thing, a good thing or does it matter one whit?
 
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